Heirloom Ceramic Lighting
Pitch Deck
Revision 1.0 | April 16, 2024
OUR MISSION
Affordable,
American-Made,
Heirloom Lighting
American-Made,
Heirloom Lighting
OPPORTUNITY
No existing lighting company produces a true Made-in-America product at a reasonable price.
PRODUCT DEVELOPMENT
A Family of Essential Fixtures
Generation I: The Foundation
3 shapes
2 mountings
1 finish
2 mountings
1 finish
Current Status: 60% Prototyped
All fixtures are made from the same few key components, allowing us to achieve cost-effective domestic manufacturing through economies of scale.
Simple shapes that blend seamlessly with a variety of interior design styles.
First Generation
Path to Sustainability
Products Currently Include:
Sustainable American ceramic built for longevity
Energy efficient LED bulbs and all recyclable packaging
Universal component design built for end-of-life disassembly
In Progress:
Sourcing all metal and plastic components domestically
FUTURE DEVELOPMENT
An Evolving System
A proprietary LED light system for additional product customization.
Includes a universal light bulb that can be diassembled and recycled at end-of-life.
Includes a universal light bulb that can be diassembled and recycled at end-of-life.
Expanding the core product line to include additional fixture types and standard finishes.
OUR CUSTOMERS
60% Interior designers
20% Home goods retailers
20% Direct-to-consumers
20% Home goods retailers
20% Direct-to-consumers
OUR FINANCIAL PLAN
Funding
Seeking $150,000 in investment.
Funding will be used to order first production run of fixtures, ETL certification testing for products, and securing a small facility.
Son's financial projection spreadsheet is included below, and can be downloaded here:
Son_Financial_Projections.pdf
Funding will be used to order first production run of fixtures, ETL certification testing for products, and securing a small facility.
Son's financial projection spreadsheet is included below, and can be downloaded here:
Son_Financial_Projections.pdf
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WHO I AM
Steve Kellison
Industrial Designer | B.F.A., B.I.D.
steve@sonforgenerations.comstevekellisondesign.com
LinkedIn | Twitter
Bio:
Over the past decade I have developed commercial lighting products for three prominent manufacturers across North America. I am responsible for bringing over fifteen architectural lighting products to market, which to date have generated roughly $60 million in combined revenue.